Clay
AI-powered sales prospecting, enrichment, research, and outbound workflow platform.
SalesFreemium
AI SDR named Ava that finds leads, researches them, writes outbound email and manages replies with self-serve signup.
Overview
Artisan sells an AI sales development rep called Ava that handles the outbound process end to end: pulling prospects from a built-in B2B database, researching each one from web and LinkedIn signals, writing personalized email sequences, managing mailboxes and deliverability, and handing warm replies to a human. Since the Ava 2.0 release the product moved to self-serve credit-based plans with a free tier, so small teams can try it without a sales call. A small business typically defines its ideal customer profile, approves Ava's first drafts, then lets her run campaigns while a founder or rep handles the interested replies. It integrates with HubSpot, Salesforce, Gmail, Outlook, Slack, LinkedIn, Zapier and Calendly. Credits are consumed per researched or contacted lead, so cost scales with volume. A real caveat is that outbound AI only works with a tight ICP and good domain setup; broad targeting burns credits and damages sender reputation quickly.
Sales and service agents
Delegating prospect research, email writing and follow-up to an AI agent with human review of replies.
4-8 weeks to value · High effort · High risk · low
Sales outreach
Keeping a steady stream of personalized outbound going without a dedicated rep.
2-3 weeks to value · Medium effort · Medium risk · low
Lead enrichment
Building and enriching target lists from the included database with intent and research signals.
2-4 weeks to value · Medium effort · Medium risk · low
Verdict
Pays back on
Compare
AI-powered sales prospecting, enrichment, research, and outbound workflow platform.
Sales intelligence and engagement platform with AI-assisted prospecting and outreach.
AI agent platform for automating inbox, meeting, CRM, support, and operations work.
Multichannel sales engagement with email, LinkedIn, calls and SMS sequences plus Jason, an AI SDR agent.
Not paid placement. Verified means the listing passed our current editorial checks; it does not guarantee fit for every workflow.