Durable.

Durable is an AI website builder aimed at sole traders and small service businesses such as cleaners, contractors, consultants and salons. The user enters a business type and location and Durable generates a complete multi-section website with copy, images and a contact form in under a minute; everything can then be edited with an AI assistant or a simple block editor. Paid plans add a custom domain, a basic CRM for contacts and leads, invoicing, an AI blog writer, review collection and Google Business Profile tools, so a one-person company can run its web presence and lead follow-up from one dashboard. It connects to Stripe for payments and to Google Analytics, and can import leads from the site form into the CRM automatically. A pilot is generating a site on the free plan and comparing it with the existing site before buying a Launch plan for the custom domain. Caveat: templates and layout control are limited compared with Framer or Webflow, and the bundled CRM is basic, so businesses with real sales pipelines will outgrow it.

Pricing

Free site on a Durable subdomain; Launch $25/month ($22 annual); Grow $49/month ($41 annual) (Oct 2026).

Works with

StripeGoogle AnalyticsGoogle Business ProfileZapierGmail

Features

App generationCRM syncNo-code builderTemplatesUI generation

Checked

October 2026