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Tools/Writing
Frase logo

Frase.

AI SEO writing tool that researches top-ranking pages, builds content briefs, and drafts optimised articles.

Paidby Frase
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72Avg fit

Best fit

SEO content

90/100

Category
Writing
Pricing
Paid, from $49/mo
Popularity
60/100
Setup
Moderate
Listing
Needs verification
frase.io
Frase website
Homepage, captured October 2026

Overview

What it does.

Frase is an SEO content tool that analyses the top search results for a target keyword, extracts headings, questions, and topics, and then helps write and score an article against that research. It includes a brief builder, an AI drafting agent, a content optimisation score, and FraseCMS for publishing. Content marketers, bloggers, and small agencies use it to produce search-focused articles without a separate research step. A small business blog can pick a keyword, generate a brief, draft with the AI writer, and then edit to the target score within one session. It integrates with WordPress, Google Search Console, Google Docs, and offers a Chrome extension. The Starter plan is capped at 10 AI-optimised articles per month and one domain, so teams publishing more than a couple of articles a week will need Professional.

Pricing
No free plan, 7-day trial; Starter $49/month; Professional $129/month; Scale $299/month, monthly billing (Oct 2026).
Works with
WordPressGoogle Search ConsoleGoogle DocsChrome
Features
AI agentsBrowser extensionIntegrationsSEO scoringTemplates
Checked
October 2026

Fit

Where it fitsbest.

Open top use case
Use caseFitEffortRisk
  • SEO content

    Turning a target keyword into a brief and a scored draft in one workflow.

    2-4 weeks to value · Medium effort · Medium risk · moderate

    90Best fit
    MediumMedium
  • Copywriting

    Drafting FAQ and informational sections for service pages.

    1-2 weeks to value · Low effort · Medium risk · moderate

    65Review
    LowMedium
  • Writing assistant

    Rewriting and expanding existing blog posts that have lost rankings.

    1 week to value · Low effort · Low risk · moderate

    60Review
    LowLow

Verdict

Who it suits.Who it doesn’t.

Best for

  • Small content teams that publish SEO blog posts regularly and want research, drafting, and scoring in one place.
  • Drafting FAQ and informational sections for service pages.
  • Turning a target keyword into a brief and a scored draft in one workflow.
  • Rewriting and expanding existing blog posts that have lost rankings.

Not ideal for

  • Teams that only need general-purpose copy for ads or email rather than search-driven articles.
  • Not built for short ad or email copy variants.
  • Article limits per plan constrain high-volume publishing.
  • General writing features are thinner than dedicated assistants.

Pays back on

Relatedopportunities.

Run the audit
  • 01Improve local review responses
  • 02Draft listing and property content
  • 03Draft product descriptions faster
  • 04Repurpose content across channels
  • 05Generate governed brand content
  • 06Build a content repurposing engine

Compare

Alternatives.

All writing tools
ToolCategoryPricingScore
  • Jasper logo

    Jasper

    AI marketing platform for brand-aware copy, campaigns, and content.

    MarketingPaid
    82
  • Writesonic logo

    Writesonic

    AI writing platform for articles, landing pages, ads, and SEO content.

    WritingFreemium
    67
  • Surfer logo

    Surfer

    SEO content optimization platform for briefs, writing, and scoring.

    MarketingPaid
    70

Not paid placement. Verified means the listing passed our current editorial checks; it does not guarantee fit for every workflow.