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Tools/Marketing
Publer logo

Publer.

Low-cost social media scheduler with AI post generation, bulk scheduling, and analytics for small teams.

FreemiumFree planby Publer
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67Avg fit

Best fit

Social media content

80/100

Category
Marketing
Pricing
Freemium, from $5/mo
Popularity
50/100
Setup
Moderate
Listing
Needs verification
publer.com
Publer website
Homepage, captured October 2026

Overview

What it does.

Publer is a social media scheduling tool that supports Facebook, Instagram, X, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok, Threads, Mastodon, Bluesky, Telegram, and WordPress. It offers bulk scheduling from CSV, recurring posts, a media library, a link-in-bio page, and workspaces for multiple brands. The AI Assist feature writes posts, generates images, suggests hashtags, and rewrites text per network. Freelancers, small agencies, and local businesses use it because per-account pricing starts at a few dollars. A local service business can connect Google Business Profile and Facebook, schedule weekly offers, and auto-share new blog posts. It integrates with Canva, Google Drive, Dropbox, Zapier, and Make. Analytics and AI features sit on the Business plan, and the price adds up when managing many accounts or team members, so compare total cost at your account count.

Pricing
Free plan for up to 3 social accounts; Professional about $5/month per first account; Business about $10/month, extra accounts and members billed separately (Oct 2026).
Works with
Google Business ProfileFacebookInstagramLinkedInTikTokCanvaZapierWordPress
Features
API accessImage generationIntegrationsTeam workspaceTemplates
Checked
October 2026

Fit

Where it fitsbest.

Open top use case
Use caseFitEffortRisk
  • Social media content

    Scheduling recurring posts and bulk uploads for several small brands.

    1-2 weeks to value · Low effort · Medium risk · low

    80Strong
    LowMedium
  • Copywriting

    AI-drafted captions and hashtag sets per network.

    1-2 weeks to value · Low effort · Medium risk · low

    60Review
    LowMedium
  • Workflow automation

    Auto-posting from RSS feeds or store updates via Zapier or Make.

    2-4 weeks to value · Medium effort · Medium risk · low

    60Review
    MediumMedium

Verdict

Who it suits.Who it doesn’t.

Best for

  • Budget-conscious owners who want scheduling to Google Business Profile and social channels with AI drafting.
  • AI-drafted captions and hashtag sets per network.
  • Scheduling recurring posts and bulk uploads for several small brands.
  • Auto-posting from RSS feeds or store updates via Zapier or Make.

Not ideal for

  • Teams that need a social inbox, listening, or enterprise approval workflows.
  • AI quota is limited per plan.
  • AI and analytics require the Business plan.
  • Automation depends on third-party connectors.

Pays back on

Relatedopportunities.

Run the audit
  • 01Draft product descriptions faster
  • 02Repurpose content across channels
  • 03Improve local review responses
  • 04Draft listing and property content
  • 05Generate governed brand content
  • 06Build a content repurposing engine

Compare

Alternatives.

All marketing tools
ToolCategoryPricingScore
  • Buffer logo

    Buffer

    Social media scheduler with an AI assistant for captions, per-channel pricing, and simple analytics.

    MarketingFreemium
    80
  • Hootsuite logo

    Hootsuite

    Social media management suite with OwlyWriter AI captions, unified inbox, listening, and reporting.

    MarketingPaid
    85
  • Later logo

    Later

    Visual social media planner with AI captions, Instagram-first scheduling, link in bio, and analytics.

    MarketingPaid
    70

Not paid placement. Verified means the listing passed our current editorial checks; it does not guarantee fit for every workflow.