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Tools/Sales
Pipedrive logo

Pipedrive.

Pipeline-first CRM for small sales teams with an AI assistant for email drafting, deal insights and lead scoring.

Paidby Pipedrive OU
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76Avg fit

Best fit

Sales outreach

85/100

Category
Sales
Pricing
Paid, from $24/mo
Popularity
85/100
Setup
Moderate
Listing
Needs verification
pipedrive.com
Pipedrive website
Homepage, captured October 2026

Overview

What it does.

Pipedrive is a sales CRM built around a visual deal pipeline, used mostly by small and mid-sized sales teams that want something lighter than Salesforce. Its AI layer, branded Pipedrive AI, drafts and summarizes emails, suggests next actions on deals, scores leads by likelihood to close and lets reps ask questions about their pipeline in plain language. For a small business, the typical workflow is importing contacts, setting up pipeline stages, syncing a Gmail or Outlook inbox and using automations to create follow-up tasks when deals move. It integrates with Google Workspace, Microsoft 365, Slack, QuickBooks, Zapier, Mailchimp, Calendly and WhatsApp, and has a large marketplace of add-ons. Add-ons such as LeadBooster (chat and forms) and Campaigns (email marketing) are priced separately per company. A real caveat is that most AI features sit on the Premium tier and above, so the entry Lite plan is a conventional CRM without the assistant.

Pricing
No free plan, 14-day trial; Lite $24/seat/month; Growth $49; Premium $79 (adds AI tools); Ultimate $99, monthly billing (Oct 2026).
Works with
GmailMicrosoft OutlookSlackQuickBooksZapierMailchimpCalendlyWhatsApp
Features
CRM syncForecastingIntegrationsLead scoringTemplatesWorkflow builder
Checked
October 2026

Fit

Where it fitsbest.

Open top use case
Use caseFitEffortRisk
  • Sales outreach

    Tracking every open deal and getting AI-suggested next steps so follow-ups do not slip.

    2-3 weeks to value · Medium effort · Medium risk · moderate

    85Best fit
    MediumMedium
  • CRM update automation

    Logging emails and meetings automatically against deals through inbox sync and automations.

    2-5 weeks to value · Medium effort · Medium risk · moderate

    78Strong
    MediumMedium
  • Executive reporting

    Owner-level views of pipeline value, conversion by stage and revenue forecasts.

    1-3 weeks to value · Low effort · Medium risk · moderate

    65Review
    LowMedium

Verdict

Who it suits.Who it doesn’t.

Best for

  • Small sales teams that live in a deal pipeline and want built-in AI email and deal guidance without a heavy implementation.
  • Logging emails and meetings automatically against deals through inbox sync and automations.
  • Owner-level views of pipeline value, conversion by stage and revenue forecasts.
  • Tracking every open deal and getting AI-suggested next steps so follow-ups do not slip.

Not ideal for

  • Businesses that need marketing automation and service desk in the same tool or a free tier to start on.
  • Automation run counts are capped per plan and call logging needs the separate phone add-on.
  • Advanced forecasting and custom dashboards are limited on lower tiers.
  • Email sequencing is basic compared with dedicated outbound tools and AI email features need the Premium plan.

Pays back on

Relatedopportunities.

Run the audit
  • 01Improve sales and service agent workflows
  • 02Automate prospect research
  • 03Create finance planning narratives
  • 04Create executive BI narratives
  • 05Improve workforce planning with talent intelligence
  • 06Improve lead follow-up speed

Compare

Alternatives.

All sales tools
ToolCategoryPricingScore
  • HubSpot Breeze logo

    HubSpot Breeze

    HubSpot AI for marketing, sales, service, content, and CRM productivity.

    MarketingFreemium
    82
  • Close logo

    Close

    CRM with built-in calling, SMS and email plus an AI sales agent named Chloe that calls, enriches and updates records.

    SalesPaid
    72
  • folk logo

    folk

    Lightweight relationship CRM with a Chrome extension, enrichment and AI-written follow-ups for small teams and agencies.

    SalesPaid
    55
  • Attio logo

    Attio

    Flexible data-model CRM with automatic enrichment, AI research agents and call intelligence for small teams.

    SalesFreemium
    68

Not paid placement. Verified means the listing passed our current editorial checks; it does not guarantee fit for every workflow.