Wati.

Wati is a WhatsApp-first customer engagement platform used by small businesses in retail, education, healthcare and services to run sales and support on WhatsApp with a team. It provides a shared team inbox, contact management, broadcast campaigns with templates, a no-code chatbot builder, click-to-WhatsApp ad integration and AI features including an AI Copilot for agents and AI Agents built with an agent builder that answer from your knowledge and hand off to humans; AI usage draws on monthly credits included per plan. A typical small-business workflow is connecting the WhatsApp Business API, importing contacts, setting a welcome and FAQ bot, then using broadcasts for order updates or promotions. It integrates with Shopify, WooCommerce, HubSpot, Zoho CRM, Google Sheets, Zapier, Make and Razorpay. A real caveat is that Wati adds a markup to Meta's per-message template fees and the Growth plan is capped at three users with no option to add more, so growing teams move up quickly.

Pricing

7-day trial; Growth about $69/month ($59 annual) with 3 users; Pro about $149 ($119 annual) with 5 users; Business about $349 ($279 annual); WhatsApp template messages billed extra (Oct 2026).

Works with

ShopifyWooCommerceHubSpotZoho CRMGoogle SheetsZapierMakeRazorpay

Features

Agent builderChat interfaceCustomer service agentsHuman handoffIntegrationsNo-code builder

Checked

October 2026